Country wide campaign on flagship programmes to target masses


IMPHAL, May 12: A three day long public information campaign on flagship programmes of the central government will be held at the Indoor Stadium Tamenglong from May 17 to 19.
The campaign is organized by the Press Information Bureau, ministery of Information and Broadcasting, govt of India in collaboration with the Directorate of Field Publicity (DFP), Directorate of Advertising & Visual Publicity (DAVP), song and drama division, All India Radio and Doordarshan.
The campaign which has been developed by the PIB to be held countrywide will disseminate information to the targeted beneficiaries focusing on the centrally sponsored schemes of the government of India.
A press conference was held in this regard at the Old Lambulane office of the PIB civil this evening which was participated by spokesperson of PIB Premlata Loitam, and representatives of the other co-ordinating agencies.
Speaking at the conference, Premlata Loitam stated that the three day long campaign on flagship programmes of the central government will create awareness among the public on the various centrally sponsored flagship programmes like National Rurl health Mission (NRHM), Sarva Siksha Abhiyan (SSA), Mid Day Meal (MDM), Mahatma Gandhi National Rural Employment Gurantee Sheme (MGNREGS) Rural roads, Rural drinking water, Rural Housing (Indira Awaj Yojana), Rural Telephony, Total Sanitation Campaign and Right to Information.
Further briefing on the proceedings that will be followed during the three day information campaign, she added that the first day of the campaign will witness various experts from concerned departments explaining on Sarva SIksha Abhiyan, Mid Day Meal and Right to Information Act.
 On the second day the experts will speak on National Rural Employment Gurantee Scheme (NREGS), Rural Housing (IAY), Total Sanitation Campaign (TSC), National Rural Health Mission (NRHM) and Rural Drinking Water Supply while on the last day the experts will brief on the Prime Minister Gram Sadak Yojana (PMGSY) and Rural Telephony.
She further added that the public may interact with the experts after each session. As part of the three day campaign, a medical camp will also be held on the second day of the campaign from 10:30 am upto 3:00 pm on the sideline of the campaign.
A photo exhibition with 14 stalls with the main focus on the various developmental works and schemes undertaken in the state will also be held during the campaign, she added.
A theme based cultural programme to be presented by the Song and Drama division and the Nokphade Leela Party is another part of the three day long campaign, she further maintained.
Further briefing the mediapersons, she stated that the Tamenglong campaign will be the second campaign of the second phase as the first phase of the public information campaign of centrally sponsored schemes has already been held.
She also added that the organizers have been facing difficulties in finding resource persons from the various concerned departments who are willing to explain the various schemes to the public.
However she added that the campaign has already opened the villagers to the benefits of the various schemes with various reports of villagers complaining on the non implementation of the schemes in their villagers to their village authorities.


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